Y’all made it an unforgettable weekend for AMERICANA at BakåtFramåt Vintagemässan. We met wonderful people, enjoyed being hosted by the great event organizers and just had fun with everyone there.
We marveled at how well-turned out all of you were at the event & how great y’all looked in the AMERICANA pieces you selected for yourselves! Here are some of our favorite moments…
Don’t forget that AMERICANA is soon establishing our shops here in Sweden. We’ll have Europe’s *biggest & baddest* American vintage online shop up & running by the new year & a store opening in Stockholm near Drottningatan next year.
Hope to see y’all again real soon!
Americana is so excited about coming back to Bakåt:Framåt Vintagemässan this weekend to serve up all the best classic American clothing.
We’re so thrilled that we’re flying in an international crew! Come by & let Lori (USA), Ragnhild (NO) & Gina (USA/SE) help you select iconic American pieces that are just right for you!
Saturday & Sunday, 25-26 September
The winner of our lotto for a free vintage shirt at Helsinki Vintage is…
Paltsa-Kai Salama of Helsinki!
Already can’t wait to see all of you & Finland again!
A big KIITOS! to everyone at Helsinki Vintage. Our customers were great people, the organizers did a fantastic job and altogether everyone had a fun day!
A big shout out goes to Anna & Riika who are the two wonderful ladies who helped us out at the Americana stand. A big thanks is especially in order to Lotta of Helsinki Vintage who pulled together an unforgettable experience for Americana!
Here are some more of the highlights for Americana…
Meeting Good Rockin’ Baby Ina & now having a new super-cool friend in Finland…
Discussing vintage with the Finnish legend Matti Majava…
Seeing these great people wearing their Americana clothes with Reino shoes…
Getting to know the unparalleled talent & energy of Mimosa Dedanann…
Meeting my new friends & fellow vintage enthusiasts from Sweden the Kellermans…
Nähdään Pian Suomi!
We’re so excited about our participation at Helsinki Vintage this weekend! The event is from 11am-6pm, Sunday September 19th, at the Cable Factory in Helsinki.
Americana will be there selling all the coolest, classic American vintage clothing.
Gina of Americana will also be participating in a panel discussion about vintage clothing and American culture at 1 o’clock during the event.
On the panel will also be Matti Majava who is the creator of the Beavers Jeans label, runs the Finnish Denim Museum and who was the person who originally brought jeans to Finland.
The panel’s moderator is Mimosa Dedanann, a vintage and reproduction designer from Tampere, who is an underground culture and 1950s lifestyle enthusiast.
Preppy is a classic American fashion that never goes out of style. Based on the traditional look of preparatory and Ivy League students in the U.S., preppy style is being revisited once again in books released this month.
Take Ivy by Teruyoshi Hayashida is the definitive photo essay of preppy style, featuring shots of students on Ivy League university campuses in the 1960s. First published in Japan in 1965, the book has been a sought-after reference for the traditional American style and is hailed by many to be the bible of the preppy look.
Satrical author Lisa Birnbach, the author of The Official Preppy Handbook published 30 years ago, has written True Prep as a contemporary commentary on American preppy style. The sequel aims to examine preppies in the modern context and show how the style and attitude have developed over the last three decades.
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