Monthly Archives: October 2010

Happy Halloween Y’all!




Remember to be generous to all your trick-or-treaters tonight.

Have a fun & scary Halloween!

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Filed under Vintage Photos

Rocket Room This Friday @ Debaser in Stockholm

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Filed under About Americana

Cheerleader Uniform Fashions Are Changing

As many of you gear up this fall to either cheer on your favorite teams or to get your cheerleader costume ready for Halloween, cheerleader uniforms are making the news.

Seminole County, Florida Cheerleaders - Photo via Stephen M. Dowell Orlando Sentinel

In Florida earlier this year, cheerleaders had to get special permission to wear their skirts on game day, because the uniforms were deemed to be too sexy for the school’s new dress code.

Bridgeport Central H.S. Cheerleaders - Photo via Autumn Driscoll

In a related story, cheerleaders in Connecticut requested school officials to make their uniforms more conservative from the skimpy midriff-baring tops & short skirts.

The Connecticut cheerleaders’ demands are related to a recent study of university cheerleaders in America which stated that college cheerleaders whose uniforms exposed midriffs faced a significantly higher risk of developing eating disorders.

Georgia Tech Cheerleaders - Photo via Gene Galin

Society’s standards and cheerleaders self image are both contributing to the changing fashions and standards which will affect what we’ll see cheerleaders wearing in the years to come.

Which way do you hope the cheerleader skirts & tops go? Up or down?

Further Reading:



Filed under Cheerleader

AMERICANA Is On The Road In The U.S.A.

Photo via

AMERICANA is taking a trip to our homeland of the U.S.A!

During our visit, we’ll be going to uniquely American places, meeting interesting people & filming loads of these things for our blog.

So stay tuned & we promise to give you more of authentic American people places & things….



Filed under About Americana, Legends of Americana, Video Blog

The Pendleton Board Shirt

Americana’s Video Blog

A little history about this classic American shirt & its connection to The Beach Boys.

Further Reading:


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Filed under Pendleton, Shirts, Video Blog

Blue Jeans Discovered in 17th Century Paintings

From the "Master of the Blue Jeans" Exhibition: Woman Begging With Two Children

Although many believe Levi Strauss to be the inventor of blue jeans, the word originally came from the French phrase “blue de Genes” or the blue of Genoa.  Since the Renaissance, Genoese sailors wore trousers made from denim, which eventually became white from washing and wearing in the salt water and sun. Later in the 19th century, they became popular again, as men such as Stauss used denim as a rugged material for workers’ pants.

Woman Sewing With Two Children

Recently, 17th-century paintings by a northern Italian artist, dubbed the “Master of the Blue Jeans” have been discovered and are on show at the Canesso Gallery in Paris.  According to curators, the blue tint of the fabric was painted with the exact same indigo used to dye denim.

Beggar Boy With a Piece of Pie

“The works are very attached to the detail of clothing — it was very rare for a painter to characterise the poor with such detail. And there is blue jean in every painting except one.” said curator Gerlinde Gruber, who helped to identify the anonymous artist’s works.

Peasants Dining with a Young Flute Player

Now you know that those blue jeans you’re probably wearing are one of the few items of modern clothing that has origins dating back four centuries!

Two Young Porters Playing Cards

The Barber Shop

Further Reading:



Filed under Denim, Exhibitions, Jeans

Boy Scouts of America Shirt

Americana’s Video Blog

Further Reading:



Filed under Boy Scout Shirt, Shirts, Video Blog

Stockholm Weekend Planner

This weekend, there are several fun things going on in Sweden’s capital city:




ALL WEEKEND @ Stockholmsmässan

Have a super-duper weekend!


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Filed under Events

Lee’s National Denim Day – Friday October 8

On Friday, October 8, many people in America will be joining together for a very special “casual Friday” to help Lee National Denim Day celebrate 15 years of fighting breast cancer.

These individuals and organizations are gearing up to participate in this grassroots program which has raised more than $80 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

This year, Lee National Denim Day is partnering with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected by cancer.

Funds raised from participation in Denim Day® will support:

  • Ÿ  Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments.
  • Ÿ  Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.
  • Ÿ  Cancer Support Community centers nationwide which provide emotional and social support to cancer patients and their families.

To learn more about the projects funded by Denim Day, visit

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Filed under Denim, Jeans, Lee

Americana Featured in Italehti’s Ilona Magazine

From Italehti's Ilona Magazine: Story by Sanni Kekki & Photos by Pasi Liesimaa

Cover of Ilona Magazine

While AMERICANA was in Finland for Helsinki Vintage, Gina was interviewed by Italehti Newspaper‘s magazine Ilona.

The lovely writer Sanna Kekki sent us a copy in the mail. The photos that Pasi Liesimaa were great & we hope Sanna’s text was nice too, but unfortunately we don’t read Finnish.

Perhaps some of our friends in Finland can give us some insight on what the article said?!

As we always mention here, AMERICANA Finland & we’re coming back for more in November for our book launch at Rosebud Bookstore in Helsinki on the 19th & for Tampere Vintage on the 21st.



Filed under About Americana, Press