Monthly Archives: October 2010

Stockholm Weekend Planner

This weekend, there are several fun things going on in Sweden’s capital city:




ALL WEEKEND @ Stockholmsmässan

Have a super-duper weekend!


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Lee’s National Denim Day – Friday October 8

On Friday, October 8, many people in America will be joining together for a very special “casual Friday” to help Lee National Denim Day celebrate 15 years of fighting breast cancer.

These individuals and organizations are gearing up to participate in this grassroots program which has raised more than $80 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

This year, Lee National Denim Day is partnering with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected by cancer.

Funds raised from participation in Denim Day® will support:

  • Ÿ  Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments.
  • Ÿ  Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.
  • Ÿ  Cancer Support Community centers nationwide which provide emotional and social support to cancer patients and their families.

To learn more about the projects funded by Denim Day, visit

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Filed under Denim, Jeans, Lee

Americana Featured in Italehti’s Ilona Magazine

From Italehti's Ilona Magazine: Story by Sanni Kekki & Photos by Pasi Liesimaa

Cover of Ilona Magazine

While AMERICANA was in Finland for Helsinki Vintage, Gina was interviewed by Italehti Newspaper‘s magazine Ilona.

The lovely writer Sanna Kekki sent us a copy in the mail. The photos that Pasi Liesimaa were great & we hope Sanna’s text was nice too, but unfortunately we don’t read Finnish.

Perhaps some of our friends in Finland can give us some insight on what the article said?!

As we always mention here, AMERICANA Finland & we’re coming back for more in November for our book launch at Rosebud Bookstore in Helsinki on the 19th & for Tampere Vintage on the 21st.



Filed under About Americana, Press

Americana’s Bakåt:Framåt Vintagemässan Lotto Winner

The lucky winner of AMERICANA‘s vintage shirt lotto at Bakåt:Framåt Vintagemässan is…

Erica Böhm!

Congratulations & enjoy the shirt!

Everyone else who entered the lotto are lucky folks too because you’ve been added to AMERICANA‘s mailing list!  That means you’ll receive news, updates & specials from us about our upcoming web shop & store in central Stockholm.

If you didn’t enter the lotto & would like to be included on our mailing list, just click here.


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Filed under Americana's Winners, Events