Monthly Archives: January 2011

Can Anyone Wear Vintage Clothing?

Of course! People who wear vintage clothing can represent any type of person in the general population.  However, people who wear vintage, either a single piece in an outfit or head-to-toe, usually have an interest in fashion and want to create their own individual style.

Americana Girls Mixing Contemporary Pieces With Vintage

All of us here at AMERICANA have been wearing & collecting vintage clothing long before there was even the term “vintage.”  We’ve always had fun hunting for particular items which stood the test of time in style and quality, or which were unique to wear with contemporary items.

Dating an item & allowing that to be the most important determining factor of whether it was acceptable for our wardrobes or not was never the litmus test for our vintage style.

Gina Americana in Head-to-Toe Vintage


Filed under About Americana, FAQ

AMERICANA Moves To A New Warehouse & Our Vintage Online Shop Is Opening Soon!

It may look rather plain now, but when AMERICANA moves into this new warehouse, it's going to be awesome!

February 1st will be a big day for AMERICANA, as we move into our awesome new warehouse in Oxelösund Sweden.

AMERICANA‘s vintage online shop…Opening Soon…will be run out of the warehouse, which will house one of the best collections of classic American vintage clothing in Europe.

The people of Oxelösund are wonderful, plus the Baltic Sea is just steps away from the warehouse door!

We’ll let you know from time to time how we’re settling into our new warehouse & how the vintage online shop is coming along.

If you’re in the neighborhood, do stop by and say hello. We’d love to see you!

AMERICANA’s new warehouse address:

Styrmansgatan 12

61331 Oxelösund



Filed under About Americana, Warehouse

Rockabilly Big Band Splash This Saturday in Stockholm

The Rocket Room is having their 5 Year Anniversary Big Band Splash this Saturday at Debaser Medis in Stockholm.

There should be all kinds of vintage rockabilly and rock ‘n’ roll sounds, and perhaps a little indie thrown in the mix. Plus, everyone will be decked out in their finest rockabilly clothing, so it’s worth going just to see the vintage clothes fashion parade!

You’ve gotta, gotta, gotta go!

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Filed under Events

Vote Helsinki Vintage in Best of Helsinki Awards

AMERICANA‘s good friends over at Helsinki Vintage have been nominated in the category Best Event for the 2011 Best of Helsinki Awards.  The competition is organized by the Helsinki City Tourist & Convention Bureau.

In our opinion, Helsinki Vintage puts on a killer event of vintage clothes, entertainment and exhibitions twice a year in Finland’s capital city and & we think they deserve to win.

Since anyone can vote, let’s all help them out to get the credit they deserve. Click here to register your vote for Helsinki Vintage. For those of you who don’t know Finnish, just click on the big button that says “Äänestä tätä ehdokasta” & then click the next green button that says “Äänestä.

Fingers Crossed!

P.S. AMERICANA will be back to Helsinki Vintage March 6th.

See  y’all there!

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Filed under Events

AMERICANA Loves Wrangler, Willie & America

There are 3 things all of us here at AMERICANA love:

Wrangler, Willie Nelson & America.

Here’s all three rolled into one. We love this vintage Wrangler commercial & hope you do too!


Filed under About Americana

Top 10 List – Classic American Vintage Clothing

It’s a hard thing to decide on, but AMERICANA has put together for you a Top 10 List of items that anyone should have who wears vintage clothing, loves American vintage or is inspired by classic American style.
They are…

1. Blue Jeans

Levi's, Lee & Wrangler


2. Denim Jacket

Lee Storm Rider Jacket


3.Western Shirt

A Men's Western Shirt by Ely Cattleman


4. Cowboy Boots

Cowboy Boots


5. Flannel Shirt

Flannel Shirts


6. Pendleton Shirt

A Pendleton Shirt


7. Baseball Jacket

Vintage Baseball Jacket


8. Bowling Shirt

Bowling Shirt


9. Boy Scout or Work Shirt

Boy Scouts of America Shirts


10. Hawaiian Shirt

Hawaiian Shirts


You don’t have to be a cowboy or a rockabilly to pull off wearing one of these pieces in your wardrobe.  And adding any or all of these items to your look gives you instant rock ‘n’ roll street cred.

Learn more about this Top 10 List and more American classic clothes in AMERICANA‘s book, A-Z of Classic American Clothing.


Filed under Baseball Clothes, Baseball Jacket, Bowling Shirt, Boy Scout Shirt, Cheerleader, Classic American Brands, Denim, Flannel Shirt, Jackets, Jeans, Legends of Americana, Pendleton, Shirts, Uniforms

The Maine Hunting Shoe: A Classic Re-Mix

When writing the latest blog posts for AMERICANA about L.L. Bean & Sticking With The Classics, I was reminded about the Maine Hunting Shoe & how it’s been re-mixed over the years.

Maine Hunting Shoe via L.L. Bean


Since 1912, L.L. Bean has been making the the classic “duck boot” in a variety of styles they have developed over the years. One can say that this humble hunting boot is the backbone of L.L. Bean, both as a brand and a company.

During the last wave of prep/ivy/classic American fashion, shoe designer Manolo Blahnik came out with a version of the Maine Hunting shoe for women, with a stiletto heel and pointed toe in 1978.

Manolo Blahnik's Maine Hunting Shoe 1978 via Foster Huntington


For Fall/Winter 2010, Tommy Hilfiger re-worked the Maine Hunting Shoe once again for high fashion, with several twists on the old classic.  Hilfiger’s designs delighted some, while horrifying others.

via Tommy Hilfiger Fall/Winter 2010

Tommy Hilfiger Fall/Winter 2010 via New York Magazine

Tommy Hilfiger Fall/Winter 2010 via New York Magazine


I think that’s what seperates classic American style from fleeting trends.  The ability to wear the original, a re-mix or both at the same time, with a nod to the past and the confidence to wear it today and onward toward tomorrow.

Should classic designs be left alone or is it ok to re-mix them for a new look?


Filed under Shoes

Sticking With The Classics

Do you think the rugged heritage look is something new for this season?  Well, think again!

This article appeared in TIME magazine in 1976 describing how outdoor clothing and traditional work wear became fashionable for the urban set back then:

via - TIME Magazine - November 29, 1976

Again in September 2010, the heritage look was dissected by The Wall Street Journal:


via The Wall Street Journal - September 24, 2010

That’s what we’re all about here at AMERICANA.

Sticking with the classics, which will always be in fashion…anytime…anywhere.


Filed under About Americana, Classic American Brands, Legends of Americana

Blue Gold: American Jeans

If you love denim, vintage, jeans, America, or all of the above, you must see this film.

To be released in early 2011. You can learn more here.

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Filed under Denim, Videos

Vintage Pac-Man

Here’s a little vintage video gaming fun to put you  in the right spirit for 2011!

Good luck!

And a little vintage Pac-Man music to go along with it…


Filed under About Americana