Monthly Archives: July 2011

Boy Scout Shirts for Non-Members: Alright or All Wrong?

It is a controversy, but after all, it’s old news…vintage, if you like.

Several years ago, Destiny’s Child showed up at the Kid’s Choice Awards in Boy Scout uniforms tailored to fit the ladies in all the right places.

The Boy Scouts of America organization didn’t like it one bit. Officials informed the band’s management that BSA uniforms were only to be worn by members. Destiny’s Child were certainly “on their honor” by sending an apology letter to the organization

We never thought those cute uniform shirts were to be taken so seriously!  They are a snazzy fashion statement after all.

So we have to ask y’all, dear readers: Boy Scout Shirts for non-members: Alright or All Wrong? Cast your votes in the comments.

___________________________________________________________________________Need a Boy Scout Shirt to remind you that you’re really good (you are a member, right?) or really bad?

AMERICANA Classic Vintage has loads of vintage Boy Scouts of America shirts at our store on Gamla Brogatan 23 in Stockholm or in our Online Vintage Store which offers FREE SHIPPING on all orders.


Filed under Boy Scout Shirt, Uniforms

Boy, Do We Need Scouting

The international scout Jamboree is in Sweden this week.  We’ve have had the pleasure of  meeting lots of scouts who have visited us at Gamla Brogatan.

Inspired by the scouts visit to Sweden, we thought we’d show this vintage Boy Scouts of America TV commercial featuring Hollywood star Christian Slater in his younger years.


After Slater’s multiple run-ins with the law, “Boy, Did HE Need Scouting!”

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Filed under Boy Scout Shirt

Barbra Streisand: A Collector of Vintage Clothing

Barbra Streisand’s Vintage Clothing Collection

Barbra Streisand, the American superstar of screen, stage and song, continues to grow and develop as an artist through her curation and collection of Art Nouveau furniture and vintage clothing.  In her first book, My Passion for Design, she offers a lavishly illustrated personal tour of her home and collections.

Although the book focuses mainly on the design of her homes, it shows a glimpse into the development of her sense of style, and what collecting vintage clothing has come to mean to this American legend.

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Tommy Hilfiger

American Designer Tommy Hilfiger

The Tommy Hilfiger brand for women, men, children and home projects a spirit of the American dream, with a youthful, carefree twist.  All Tommy Hilfiger products bear the company’s undeniably American red white and blue logo.

Tommy Hilfiger at People's Place in the 1970s

The company’s namesake started his first clothing business by selling used blue jeans from his parents’ basement in upstate New York.  Over time, Hilfiger built up this business to seven outlets of People’s Place which sold jeans, clothing, incense and posters.

Tommy Hilfiger Polo Shirts

After People’s Place went bankrupt because of poor management, Hilfiger moved to Manhattan to try to make it as a fashion designer. He soon landed a spot as a designer for Jordache jeans.  In 1984, Murjani, the manufacturer of Gloria Vanderbilt designer jeans, invited Hilfiger to design a younger preppy look, along the lines of Ralph Lauren, which would have mass appeal. Murjani spent a lot on a brash marketing campaign, securing Hilfiger’s brand name on par with Calvin Klein, Ralph Lauren and Perry Ellis. The clever advertising turned Tommy Hilfiger from an unknown into a top American designer of casual, youthful preppy-inspired clothing.

Tommy Hilfiger Prep Style

In the 1990s, Hilfiger became a Wall Street darling with increased earnings and capital to expand operations into retail stores and women’s and children’s lines.  Also during the 90s, the Hilfiger look gained street cred with hip hop stars and urban youth giving the preppy look a new twist in large sizes and eclectic color and pattern mixes.  Tommy Hilfiger continues to experiment and expand the brand and its marketing to sustain its mass-market appeal.


___________________________________________________________________________Would you like to see Tommy Hilfiger piqué shirts in Americana’s online shop? Let us know! We’d love to hear what you’d like to see available in our web shop where we always offer FREE SHIPPING on all orders.

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Ralph Lauren

American Fashion Designer Ralph Lauren

Born Ralph Lifschitz in the Bronx, New York, Ralph Lauren was always interested in fine clothing and style.  From a young age, Ralph worked odd jobs so that he could buy new clothes.  In his high school yearbook, he stated under his picture that his wish was to be a millionaire.

Ralph Lauren Polo Shirt

After attending business college and serving in the U.S. Army, Ralph Lauren worked at Brooks Brothers as a tie salesman.  With no formal training in fashion design, he opened his own necktie specialty store in 1967, selling ties of his own design under the brand “Polo.”  Shortly thereafter, he began making a menswear and women’s wear line under the Polo label.  In 1972, Lauren released the now–famous Polo short sleeve mesh shirt with the Polo logo, which is a modern American classic.

Ralph Lauren Polo Shirts

From the 1970s until today, Ralph Lauren has continued to expand his signature lines as well as the Polo brand.  He has also expanded retail operations with sales in major department stores and boutiques, as well as 35 company-owned stored throughout the United States.  During these 40 years, Ralph Lauren has secured his place as the quintessential American designer with unparalleled success and recognition of the brand worldwide.

___________________________________________________________________________Would you like to see Ralph Lauren polo shirts in Americana’s online shop? Let us know! We’d love to hear what you’d like to see available in our web shop where we always offer FREE SHIPPING on all orders.

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Ralph Lauren & Tommy Hilfiger at AMERICANA Classic Vintage

Tommy Hilfiger Polo Shirt

At AMERICANA Classic Vintage, we’re all about modern American classics!  That’s why we’ve got a ton of Ralph Lauren & Tommy Hilfiger 3-button piqué polo shirts for men & women in our store this summer.

Ralph Lauren and Tommy Hilfiger Polos

Whether you’re looking for a classic or slim fit, lightweight golf fabric or heavy weave, Chaps (RL exclusively for the American market), RL jeans or absolutely any type of piqué shirt by Tommy, you’re sure to find it at AMERICANA.

At 300 kronor a shirt, there’s no need to go to Stockholm’s fancy stores to do your shopping.

Tommy Hilfiger and Ralph Lauren at AMERICANA

Classic American fashion, whether ancient or modern, never goes out of style.

___________________________________________________________________________Visit us at our store at Gamla Brogatan in Stockholm or shop with us online where we offer FREE SHIPPING on all orders in Europe

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Filed under Ralph Lauren, Shirts, Tommy Hilfiger

AMERICANA Classic Vintage Now Open on Sundays

AMERICANA Classic Vintage is now open on Sundays from 12 – 4!

Our store hours all other days are

Monday – Friday 10 – 6 and

Saturday 11 – 5.

Come by & see us y’all!

___________________________________________________________________________Can’t make it to our store? No problem! Shop with us at our Vintage Online Store which offers FREE SHIPPING on all orders in Europe!

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Filed under Store-Stockholm

Sweden’s Largest American Flag at AMERICANA Classic Vintage

AMERICANA Has The BIGGEST & BEST Selection of Vintage American Flags in Scandinavia


AMERICANA has just received a gigantic vintage American flag! We reckon it’s 7 x 4 meters in size and perhaps the largest American flag in Sweden.  It is made of cotton and is pieced together with sewn stars & stripes.

This Old Glory giant is now in our store in Stockholm.  Come on down to Gamla Brogatan & take a look. A lucky person can give this huge American flag a new home…or two! We promise you’ll get a lot of stars & stripes for the 2500 kronor price.

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Filed under Legends of Americana, Store-Stockholm

Little-Known Details About Hawaiian Shirts

Made in Hawaii Shirts at AMERICANA at Gamla Brogatan 23 in Stockholm

Aloha!  As we’re cruising into the hottest part of the summer, it’s the best time for wearing a Hawaiian shirt in all the glory of the sunshine.

AMERICANA Hawaiian Shirts

The Hawaiian shirts we have at Americana are all Made in Hawaii.  We have real pieces which have details such as coconut or coin buttons.

Coconut Buttons on an AMERICANA Classic Vintage Hawaiian Shirt

The motifs on AMERICNA’s Hawaiian shirts are floral, tropical themes or Tapa.  Tapa design is one of the oldest prints for Hawaiian shirts which originated in Samoa and has a stamped, repeated geometric or stylized floral designs.

AMERICANA's Made in Hawaii Shirts

AMERICANA also has reverse prints, inspired by surfers’ sun-bleached Hawaiian shirts which are commonly worn by locals as business attire because of their muted, low-key patterns.

Reverse Pattern Shirts from AMERICANA Classic Vintage

___________________________________________________________________________Shop authentic Made in Hawaii vintage Aloha shirts at AMERICANA’s store at Gamla Brogatan 23 in Stockholm or via our Online Shop which offers FREE SHIPPING on all orders in Europe!

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Filed under Hawaiian & Tiki, Hawaiian Shirts

Here’s Some of the Great Folks We Met at Power Big Meet 2011

Vintage Perfect Pia

A BIG thanks to everyone who stopped by!  We can’t wait to see you again next year!

Irina & Mr. Sharkskin Jacket

Gothenburg's Finest in Aloha Style

Vintage Bike Found in a Lake in Northern Finland

Denmark's Best Dressed

The Wine In The Bag In The Box Guy Stopped By Again This Year To Say Hello

American Car Loving Amigo

Even Little Dogs Get To Ride at Power Big Meet

Hat Fashion & Beer Drinkin'

___________________________________________________________________________We’ll be at Power Big Meet again next year, but until then you can shop with us at Gamla Brogatan 23 in Stockholm or at our Online Shop which offers FREE SHIPPING on all orders in Europe!

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