Last Thursday evening was the first Denim Revival event in Stockholm, held at AMERICANA Classic Vintage. Denim designers and industry folk gathered to learn more about the world’s most beloved fabric from Mats Andersson and Johan Söderlund.
The two boys of Indigofera are Sweden’s evangelists of the blue with decades of experience in all aspects of the industry. Their presentation focused on quality and its importance in denim production & wear. The crowd listened intently to their talk and much inquiry from the audience followed.
Many thanks goes out to Gray’s American Stores who generously sponsored the food & drink for the evening.
We plan to organize Denim Revivals on a regular basis. If you want to join us for the next one, be sure to join our facebook group.