Monthly Archives: October 2012

Follow & Post Your Photos @AmerVint on Instagram

Follow AMERICANA Classic Vintage on Instagram! We’d also love for you to tag us in photos of you wearing stuff from AMERICANA.  We are @AmerVint.

If you don’t have a smartphone, you can still follow our feed on Facebook by clicking the Instagram Feed icon at the top of our page.

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Filed under About Americana

Celebrate Halloween at AMERICANA Classic Vintage

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October 22, 2012 · 5:00 am

J.C. Penney

Founded by James Cash Penney in 1902, J.C. Penney is a mid-range American department store with over 1,000 locations.  The store, formerly known as Penney’s, was started in Kemmerer, Wyoming, but is now headquartered in Plano, Texas.

Starting out as a “dry goods” store, the retailer sells clothing, shoes, electronics, house wares, furniture, jewelry and beauty products and is the US’s largest general merchandise catalog business.  For many years, J.C. Penney’s has produced its own in-house brands, which have gained respect from customers as quality products.

Penney’s were once found in downtown commercial districts across America, but today the stores are anchors in almost all suburban malls.  One of the store’s earliest logos declared J.C. Penney “a nationwide institution,” which indeed it is today.

________________________________________________________________AMERICANA Classic Vintage has an amazing selection of high quality vintage J.C. Penney brands.

Let us point out these JCP brands and show you the quality at our store at Gamla Brogatan in Stockholm!

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Filed under Department Stores

Vintage Levi’s 517 Saddleman Jeans Now Available at AMERICANA Classic Vintage in Stockholm

Levi’s 517 Saddleman boot-cut jeans were originally designed in 1969.  These are Levi’s answer to cowboy jeans, with a fit that can be worn over stiff leather boots. 517s are hard to find outside of the United States and most vintage pair are made in the U.S.A. or Mexico.

Most 517 jeans are sold in rigid 14.5 ounce denim. These Levis jeans feature a five-pocket slim styling, which fit at the waist with a button closure and zipper fly.

Most of the denim fabric that 517s are made from is heavily starched before being cut and sewn into jeans. This rigid beginning to the jeans gives them a crisp finish, dark color and unaltered fit that last for a long time, even in vintage 517s.

_______________________________________________________________AMERICANA has a huge selection of vintage Levi’s 517 at our store on Gamla Brogatan in Stockholm. Only 350 kr.!



Filed under Denim, Jeans, Store-Stockholm