While AMERICANA was in Finland last week, Marimekko, the iconic Finnish textile company, had the launch of their new shoe project in cooperation with Converse. Although I didn’t make it to the release party at the flagship store in Helsinki, I did go down the next day to get a pair while they were still fresh.
Luckily this time, my adventure to get locally-designed Converse All-Stars was a little easier than my great shoe caper in Estonia that resulted in me buying a pair at the only place in town they were available: the post office.
This time, Marimekko’s Viola was there to help me find my size & the style I wanted. There was a DJ & dancers in the store, but sadly I wasn’t able to buy stamps for my post cards there as well.
The next day at Helsinki Vintage, Marimekko’s Design Manager Noora Niinikoski stopped by AMERICANA’s shop for a chat about Converse ♥ Marimekko and the whole heritage trend with American & Finnish brands. She amusingly recounted a similar adventure in Tallinn to find herself a pair of Estonian All-Stars, which also led her to the same back alley post office.
Here’s Noora to tell you all about Converse & Marimekko’s joint project:
They’re a limited edition so hurry!