Category Archives: Jeans

Vintage Levi’s 517 Saddleman Jeans Now Available at AMERICANA Classic Vintage in Stockholm

Levi’s 517 Saddleman boot-cut jeans were originally designed in 1969.  These are Levi’s answer to cowboy jeans, with a fit that can be worn over stiff leather boots. 517s are hard to find outside of the United States and most vintage pair are made in the U.S.A. or Mexico.

Most 517 jeans are sold in rigid 14.5 ounce denim. These Levis jeans feature a five-pocket slim styling, which fit at the waist with a button closure and zipper fly.

Most of the denim fabric that 517s are made from is heavily starched before being cut and sewn into jeans. This rigid beginning to the jeans gives them a crisp finish, dark color and unaltered fit that last for a long time, even in vintage 517s.

_______________________________________________________________AMERICANA has a huge selection of vintage Levi’s 517 at our store on Gamla Brogatan in Stockholm. Only 350 kr.!



Filed under Denim, Jeans, Store-Stockholm

Pointer Brand Factory Video


L.C. King Manufacturing Company - Bristol, Tennessee

________________________________________________________________Buy Pointer Brand at AMERICANA’s store in Stockholm. Visit us at Gamla Brogatan 23 for an all-American original! 

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Pointer Brand Is Back at AMERICANA: Work Wear at Working Man’s Prices


We just got in a new shipment of Pointer Brand chore jackets and jeans at AMERICANA!

This 100% all-American work wear denim has been cut & sewn in Bristol, Tennessee by the L.C. King Manufacturing Company for 99 years.

Come get a piece of REAL heritage clothing by Pointer Brand at straight-up working man’s prices: Jeans 900:- & Jackets 1200:-

Pointer Brand - Made in Bristol, Tennessee

________________________________________________________________Pointer Brand is the most authentic American work wear out there today in the sea of “heritage” clothing. Plus, it’s 100% American made by the fourth generation of the King family.

Get it at AMERICANA’s store in Stockholm. 


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Pointer Brand Exclusively at AMERICANA Classic Vintage

Pointer Brand Chore Jacket - Photo via

Pointer Brand is a 98 year old work wear company founded by L.C. King in Bristol, Tennessee. The company is run today by members of the fourth generation of the King family.

Pointer Brand products are 100% made in America. The company uses 12 ounce denim from Georgia or Texas to produce their blue jeans and chore jackets.

All other components of Pointer’s garments are locally sourced from the American South. The thread comes from North Carolina, the buttons from Kentucky, the zippers from Georgia and the pocket linings from South Carolina.

AMERICANA Classic Vintage is proud to exclusively carry Pointer Brand, which is an all-American original denim brand with a deep work wear heritage.

Here’s what others are saying…

A Continuous Lean: Pointer Brand Work Wear from Tennessee

The Vintage Traveller: Made in the USA – L.C. King Manufacturing Company, Makers of Pointer Brand

Selecticism: Pointer Brand Jacket

___________________________________________________________________________The ONLY place to get Pointer Brand in the Nordic Region is at AMERICANA Classic Vintage’s store on Gamla Brogatan in Stockholm. Come see us for an all-American original.

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Vintage Inspiration for Today’s Jeans Trends

Workwear Jeans

In the ’70s, it was bell bottoms. In the ’80s, it was tight designer jeans. In the ’90s, you went from distressed grungy to dressy denim. Then, in the 2000s came the skinny-jean revolution. And throughout these decades, classic cuts and workwear jeans have been a mainstay.

But today insiders say that there is no defining denim trend. It takes different cuts of jeans to make up a person’s wardrobe today.

Boyfriend Jeans

Skinny jeans are still going strong and the high-waisted, flared-leg pant that was popular on the runway for fall is gaining popularity, while boot-cut and boyfriend jeans have already earned “classic” status.

Skinny Jeans

These days people are not committed to a single look. Casual and dressy pairs, colored jeans, as well as those with light and dark washes all make up a modern person’s wardrobe in various silhouettes.

High-Waisted Flare Jeans - Runway Look for Fall 2011

I guess you could say that we’re in the middle of the “anything goes” trend where the eras before all have equal influence. There’s a lot of democracy today when it comes to the blue jeans people are wearing.

___________________________________________________________________________Shop AMERICANA Classic Vintage at our store on Gamla Brogatan 23 in Stockholm or in our Online Vintage Store which offers FREE SHIPPING on all orders

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Top 10 List – Classic American Vintage Clothing

It’s a hard thing to decide on, but AMERICANA has put together for you a Top 10 List of items that anyone should have who wears vintage clothing, loves American vintage or is inspired by classic American style.
They are…

1. Blue Jeans

Levi's, Lee & Wrangler


2. Denim Jacket

Lee Storm Rider Jacket


3.Western Shirt

A Men's Western Shirt by Ely Cattleman


4. Cowboy Boots

Cowboy Boots


5. Flannel Shirt

Flannel Shirts


6. Pendleton Shirt

A Pendleton Shirt


7. Baseball Jacket

Vintage Baseball Jacket


8. Bowling Shirt

Bowling Shirt


9. Boy Scout or Work Shirt

Boy Scouts of America Shirts


10. Hawaiian Shirt

Hawaiian Shirts


You don’t have to be a cowboy or a rockabilly to pull off wearing one of these pieces in your wardrobe.  And adding any or all of these items to your look gives you instant rock ‘n’ roll street cred.

Learn more about this Top 10 List and more American classic clothes in AMERICANA‘s book, A-Z of Classic American Clothing.


Filed under Baseball Clothes, Baseball Jacket, Bowling Shirt, Boy Scout Shirt, Cheerleader, Classic American Brands, Denim, Flannel Shirt, Jackets, Jeans, Legends of Americana, Pendleton, Shirts, Uniforms

Blue Jeans Discovered in 17th Century Paintings

From the "Master of the Blue Jeans" Exhibition: Woman Begging With Two Children

Although many believe Levi Strauss to be the inventor of blue jeans, the word originally came from the French phrase “blue de Genes” or the blue of Genoa.  Since the Renaissance, Genoese sailors wore trousers made from denim, which eventually became white from washing and wearing in the salt water and sun. Later in the 19th century, they became popular again, as men such as Stauss used denim as a rugged material for workers’ pants.

Woman Sewing With Two Children

Recently, 17th-century paintings by a northern Italian artist, dubbed the “Master of the Blue Jeans” have been discovered and are on show at the Canesso Gallery in Paris.  According to curators, the blue tint of the fabric was painted with the exact same indigo used to dye denim.

Beggar Boy With a Piece of Pie

“The works are very attached to the detail of clothing — it was very rare for a painter to characterise the poor with such detail. And there is blue jean in every painting except one.” said curator Gerlinde Gruber, who helped to identify the anonymous artist’s works.

Peasants Dining with a Young Flute Player

Now you know that those blue jeans you’re probably wearing are one of the few items of modern clothing that has origins dating back four centuries!

Two Young Porters Playing Cards

The Barber Shop

Further Reading:



Filed under Denim, Exhibitions, Jeans

Lee’s National Denim Day – Friday October 8

On Friday, October 8, many people in America will be joining together for a very special “casual Friday” to help Lee National Denim Day celebrate 15 years of fighting breast cancer.

These individuals and organizations are gearing up to participate in this grassroots program which has raised more than $80 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

This year, Lee National Denim Day is partnering with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected by cancer.

Funds raised from participation in Denim Day® will support:

  • Ÿ  Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments.
  • Ÿ  Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.
  • Ÿ  Cancer Support Community centers nationwide which provide emotional and social support to cancer patients and their families.

To learn more about the projects funded by Denim Day, visit

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Filed under Denim, Jeans, Lee

Jeans, A Faded Blue Planet Documentary Film

Jeans, A Faded Blue Planet is an upcoming documentary film by Thierry Aguila that explores the history, economics, culture, industry and psychology of jeans. The film showcases jeans manufacturing in various countries, denim collectors and artisinal jeans producers. Lynn Downey, Levi’s historian and archivist is also interviewed.  The film is to be released by Arte in September.

Here’s the trailer…

Check back here at for more info & facts about all-American heritage clothing.

Or visit the Online Shop to purchase your own American legend.

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Filed under Documentaries, Jeans, Radio & TV