Category Archives: Shorts


Quicksilver is a surfing sportswear brand founded in 1976 by two surfers from Pasadena, California, Robert McKnight and Jeffrey Hakman.  Quicksilver was borne out of their desire to start a business that could finance long days on the beach. McKnight and Hakman decided to fulfill their goal by obtaining the licensing rights for Quicksilver, a six year old company based in Australia which also was started by two surfers.

Quicksilver Shorts

Quicksilver had gained trend status among surfers in Australia and McKnight and Hakman hoped to achieve similar success with the Quicksilver name in the United States. In negotiations over dinner with the Australian owners for Quicksilver’s U.S. rights, Hakman had to fulfill one condition: eat the large paper doily under his plate, which he promptly did.

Jeff Hakman Today

From that point forward, McKnight and Hakman began making surf wear under the name Quicksilver. By selling in department stores and specialty boutiques throughout the U.S., Quicksilver has over the years become a market leader in surf wear.

As the business became a surf wear empire, McKnight explained, “I thought I could make a few shorts and stay near the beach and party.” Despite his humble plans, McKnight soon found himself guiding the fortunes of a rapidly growing and flourishing global enterprise.

© Copyright 2010 Americana


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Cut-Offs a.k.a. Daisy Dukes

Cut-Offs Are Perfect for Summer - Photo via Sera Leaving

Cut-offs are created by cutting the legs off pants to make shorts, leaving them unhemmed and left to fray. Cut-offs are a do-it-yourself fashion item and can be custom-made to the wearer’s preference, by either chopping them off below the knees or anywhere above.

Jeans which are cut off as butt-hugging short shorts are called “Daisy Dukes,” named after the character who wore them on the American TV show “The Dukes of Hazzard.”

Reaching all points of the cultural spectrum, Daisy Dukes were later immortalized by the 69 Boyz in the hip-hop song “Daisy Dukes.”

© Copyright 2010 Americana

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