Category Archives: Statistics

Throwaway Fashion: Is Vintage Part of the Solution?


Throwaway Fashion - via

Consider these statistics

  • The average American aged 13-70 owned 92 items of clothing, including 16 t-shirts, 12 casual shirts, 7 dress shirts, 7 pairs of jeans, 9 pairs of pants, 2 suits and 11 pairs of shoes. (Source: Cotton Inc.’s Lifestyle Monitor survey, 2008)
  • 94 % of the female population in Sweden in the 16 to 24 age group buys at least one item of new clothing each month (Source: Utstallningsfakta, 2009)
  • Every year, people in the U.K. accumulate 28 kilograms of new clothing.  This adds up to approximately 1.72 million tons of brand-new fashion being consumed on an annual basis in the UK. (Source: The Guardian, May 2011)

What do you think about throwaway fashion?  Is wearing vintage part of the solution?

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Filed under Statistics

Why Are Older Pieces of Vintage Clothing So Hard To Find?


A Woman From The 1930s Doing Everthing She Can To Keep Her Clothes Looking New - via LIFE Photo Archive

Consider these statistics from the United States during the Great Depression of the 1930s:

  • A middle-class worker’s wardrobe contained fewer than 15 pieces of clothing, consisting of 3 suits, 8 shirts, and 1 extra pair of pants.
  • A unionized worker would own a uniform, 1 suit, 6 shirts, 1 pair of overalls and an extra pair of pants.
  • A 1933 study concluded that this “clothing must have been worn until it was fairly shabby.”

When you’re looking for that mint piece of vintage clothing from decades past, now you’ll know why it’s so hard to find.

Source: The Wall Street Journal, October 23, 2010.


AMERICANA Classic Vintage offers decades of fashion that has lived another life in the U.S.


Filed under Statistics, Vintage Photos