Consider these statistics
- The average American aged 13-70 owned 92 items of clothing, including 16 t-shirts, 12 casual shirts, 7 dress shirts, 7 pairs of jeans, 9 pairs of pants, 2 suits and 11 pairs of shoes. (Source: Cotton Inc.’s Lifestyle Monitor survey, 2008)
- 94 % of the female population in Sweden in the 16 to 24 age group buys at least one item of new clothing each month (Source: Utstallningsfakta, 2009)
- Every year, people in the U.K. accumulate 28 kilograms of new clothing. This adds up to approximately 1.72 million tons of brand-new fashion being consumed on an annual basis in the UK. (Source: The Guardian, May 2011)
What do you think about throwaway fashion? Is wearing vintage part of the solution?