Category Archives: Wrangler

Blue Bell

In 1897, native Tennessean C.C. Hudson left his home in Williamson County to work in the emerging textile mills of North Carolina. After his workplace closed down in 1904, he and a few of the other workers got together to form the Hudson Overall Company on South Elm Street in Greensboro, North Carolina.  After a while, the business grew with a following of laborers and railroad workers as its main clients.

Legend has it that a group of customers gave Hudson a bell, which became covered in blue denim dust, and the name of the company was changed to “Blue Bell Overall Company.” In 1936, Blue Bell introduced “Super Big Ben Overalls” made of 100% Sanforized fabric that reduced shrinkage to less than 1% after washing.  This set a new standard for the denim industry and firmly put Blue Bell on the work-wear map.

 In the 1940s, Blue Bell began to make denim jeans for cowboys and from that the “Wrangler” western wear line was born.  Today, the company continues to be known as Wrangler, but those who respect the heritage of the brand continue to refer to its Blue Bell roots.

_______________________________________________________________AMERICANA always has an amazing collection of vintage Blue Bell in our Stockholm store.

Shop us at AMERICANA Classic Vintage at Gamla Brogatan 23 in Stockholm or online where we offer FREE SHIPPING on all orders in Europe!

Leave a comment

Filed under Denim, Wrangler

Wrangler Marks Their Territory

httpv://www.youtube.com/watch?v=cvBdN3_TJgs&feature=player_embedded

___________________________________________________________________________Mark your territory with AMERICANA’s selection of vintage Wrangler clothing.

Shop AMERICANA Classic Vintage at Gamla Brogatan 23 in Stockholm

Or online where AMERICANA offers FREE SHIPPING on all orders

Leave a comment

Filed under Wrangler