Tag Archives: “American fashion”

Ralph Lauren

American Fashion Designer Ralph Lauren

Born Ralph Lifschitz in the Bronx, New York, Ralph Lauren was always interested in fine clothing and style.  From a young age, Ralph worked odd jobs so that he could buy new clothes.  In his high school yearbook, he stated under his picture that his wish was to be a millionaire.

Ralph Lauren Polo Shirt

After attending business college and serving in the U.S. Army, Ralph Lauren worked at Brooks Brothers as a tie salesman.  With no formal training in fashion design, he opened his own necktie specialty store in 1967, selling ties of his own design under the brand “Polo.”  Shortly thereafter, he began making a menswear and women’s wear line under the Polo label.  In 1972, Lauren released the now–famous Polo short sleeve mesh shirt with the Polo logo, which is a modern American classic.

Ralph Lauren Polo Shirts

From the 1970s until today, Ralph Lauren has continued to expand his signature lines as well as the Polo brand.  He has also expanded retail operations with sales in major department stores and boutiques, as well as 35 company-owned stored throughout the United States.  During these 40 years, Ralph Lauren has secured his place as the quintessential American designer with unparalleled success and recognition of the brand worldwide.

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Filed under Ralph Lauren

American Functional Fashion: Duck Tape Prom Outfits

If you want to talk about modern American functional fashion, it doesn’t get any better than this!

Every year, the Duck Tape company sponsors a the “Stuck at Prom” competition where contestants make their prom outfits out of the duct tape the company sells. Contestants are encouraged to use the range of colors of Duck Tape to come up with unique outfits for prom night.  It’s quite an amazing palette they have to choose from, since most people think of duct tape as coming in the ubiquitous silver color.

Here are some of our favorites from this year:

The top winners receive scholarships up to $5000.  Voting for this year’s entrants begins June 17 and ends July 11.  To cast your vote, just click here.

____________________________________________________________________________Yes, It’s True!

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Filed under Legends of Americana

Are There Trends in Classic American Vintage Clothing?

A Baseball Jacket from AMERICANA

Classic American clothing items will always find their way into both new fashions globally as well as being a mainstay of vintage clothing.  That is because the timeless style of these items will always be in fashion and look great on anyone in any decade.

What we love most about the clothing we sell is when people re-mix the classics to constantly create new looks.  These classic American pieces have been blended with new fashions for generations to create new styles that reflect changing attitudes in society.

Photo via Street Etiquette

Here at AMERICANA, we fully embrace  all interpretations or creations of  new fashions that incorporate classic pieces of American vintage clothing to reflect a new style, attitude and rhythm of life. We love to see both old school preppies and new trads, rockabillies and psychobillies, new and old school hip-hop styles and everything else that makes classic American fashion look good!

Black Ivy - Photo via Street Etiquette


Filed under About Americana, FAQ

Sticking With The Classics

Do you think the rugged heritage look is something new for this season?  Well, think again!

This article appeared in TIME magazine in 1976 describing how outdoor clothing and traditional work wear became fashionable for the urban set back then:

via Time.com - TIME Magazine - November 29, 1976

Again in September 2010, the heritage look was dissected by The Wall Street Journal:


via The Wall Street Journal - September 24, 2010

That’s what we’re all about here at AMERICANA.

Sticking with the classics, which will always be in fashion…anytime…anywhere.


Filed under About Americana, Classic American Brands, Legends of Americana

Are Swedish Things Really In The Preppy Handbook?

Americana’s Video Blog

Thank you SWEDEN for contributing to the American preppy style!

Further Reading:



Filed under About Americana, Legends of Americana, Shoes, Video Blog

The Pendleton Board Shirt

Americana’s Video Blog

A little history about this classic American shirt & its connection to The Beach Boys.

Further Reading:


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Filed under Pendleton, Shirts, Video Blog