Tag Archives: Levis

XX Denim

XX denim is the term for extra-heavy denim.  Levi Strauss and Company started using the term to refer to the high-quality denim that they bought from the Amoskeag Manufacturing Company.  In the 1910s, the Cone Mills Corporation began supplying XX denim to Levi’s and in 1922 it became the company’s exclusive supplier.

Because XX denim was the main denim used in Levi’s jeans from the 1910s to 1983, it is often synonymous with vintage Levi’s jeans.  Identifying XX denim is easy because on the tag of vintage Levi’s, XX can be seen just after the jean model number (e.g. 501 XX). However, most vintage Levi’s collectors prefer Cone Mills’ XX denim which has a red line on the selvage. Levi’s continues to manufacture some models using XX denim to this day.

_______________________________________________________________AMERICANA always has an amazing collection of vintage denim in our Stockholm store at unbeatable prices.

Come see us at Gamla Brogatan 23 in Stockholm or shop our catalog of unique vintage pieces online where we offer FREE SHIPPING on all orders in Europe!


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Filed under Denim, Levi Strauss & Co.

AMERICANA Classic Vintage Now Available at affären at Wivex in Sundsvall

Do you live in Sundsvall?


Then we’ve got great news for you!


Now you don’t have to come all the way to AMERICANA’s store in Stockholm to get the best American vintage.  affären at the newly opened Wivex location now carries AMERICANA Classic Vintage.

affären offers AMERICANA Classic Vintage Lee, Levi’s and Wrangler denim jackets and shirts, Champion Reverse Weave college sweatshirts, FFA jackets and Pendleton shirts. They even have a few cheerleader uniforms and school sweaters.

So go visit them today & stock up on the best, most classic American vintage pieces anywhere around!

Visit affären’s website

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Blue Gold: American Jeans

If you love denim, vintage, jeans, America, or all of the above, you must see this film.

To be released in early 2011. You can learn more here.

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Filed under Denim, Videos

Gearin’ Up for Live & Jive

Cowboy Boots from Americana

Y’all !

I am swamped in American vintage clothes!

All Made on the Hawaiian Islands

Vintage Hawaiian Shirts from Americana

Lee Storm Rider Jackets, Levis Jackets & Western Shirts

Western Shirts, Lee Storm Rider Jackets & Levi's Jackets @ Americana

Literally, as I write this I’m unpacking the boxes of vintage clothes we shipped from the USA.

I thought I’d give y’all a sneak peak of what will be @ Live & Jive this Saturday & @ Bakåt:Framåt Vintagemässan in Stockholm on March 27-28……

Vintage Bowling Shirt for the Ladies from Americana

And for those of you who just can’t make it to either event, don’t worry!  Our online shop will be up & running within a month!

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Americana's Baseball Caps


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