Tag Archives: Strong Reliable

Strong and Reliable Information


We sometimes get special pieces of denim at AMERICANA Classic Vintage. This Strong Reliable unlined railroad denim jacket is the latest item, although we know very little about its origins or the brand.

One of the “denim nerds” who regularly comes in decided to do some homework on the jacket and brand and here’s what he found…

SR – Strong Reliable seems to have been a product of Sears & Roebuck. The earliest reference I have been able to find is from 1923, although it seems more common in the 40’s and 50’s.

The buttons labeled SR have also been used on the Sears product Drum Major. This being the case, “newer” products might have used these buttons. However, I see no connection between SR and Hercules, which is easier to find information about. Hopefully with this info you will have new key words to find even more information. Sears has open an archive on there website, but I didn’t look into it very closely. 

That’s all that we were able to uncover.  Do you know more about Strong Reliable workwear?   If so, do let us know in the comments!

___________________________________________________________________________AMERICANA Classic Vintage has an amazing selection of vintage denim at our store on Gamla Brogatan 23 in Stockholm and on our web shop with free shipping in Europe!



Filed under Denim, Jackets