Tag Archives: urban fashion


Founded in 1919, Champion is a sportswear company who gave the world mesh fabric, sports bras and reversible t-shirts. The brand is produced today by Hanes, which is an underwear and t-shirt manufacturer, based in North Carolina.

The Champion brand is a cornerstone of urban hip-hop fashion.  One of the staples of American rappers since the 1990s has been a Champion oversized hooded sweatshirt, or “hoodie.”  The company has also produced uniforms for college sports teams and for the National Basketball Association (NBA).

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FUBU is an urban casual wear brand with the acronym standing for “For Us By Us,” meaning clothes for African-Americans made by African-Americans. The company’s founders sensed that sportswear brands were profiting from the style generated by urban street culture and felt the need to make fashion for their community themselves. Today, the brand includes men’s, women’s, kids, shoes, accessories and a home collection.

FUBU Founder Daymond John via DaymondJohn.com

FUBU started in Queens, New York in 1992 by Daymond John who made top tie hats in his home. By mortgaging his house for start-up capital, turning his home into a factory/living space and inviting four of his neighbors to join him in the venture, Daymond John expanded the sales of his products.

04 of FUBU's 05 via DaymondJohn.com

Items from the line displaying “05” represent the five neighbors and childhood friends who started the company and continue to run it today. The company is considered classic or old school hip-hop clothing by urban youth and remains popular with rappers and the R&B crowd in America.

via ShannonPatrick17

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